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AUGUST 2005

ABBEY GIVES BOXMART 'FLOWER POWER'


BOXMART
 
BoxMart, a newly formed company that supplies gift and speciality packaging, was launched in January this year with the introduction of a range of sparkling new designs aimed at the florist.

Most of the designs are produced exclusively in Abbey Board's clay coated NE flute corrugated board as BoxMart's managing director Joanne Offord explained.
"Because of the strength and quality of Abbey's NE flute, we have been able to use the board as an integral part of some of the designs. We have used exposed NE flute in some designs and angled the direction of the flutes; in others we have produced a form of flute print and in others we have used the fully bleached white kraft liner to good advantage.

"We worked very closely with florists which enabled us to introduce some significant but simple additions to what had been available in the market place."

Two BoxMart designs, the Posy Box and Supa Posy Box for hand-tied bouquets, were an instant success with florists. A range of graphic designs includes Fluted Maple, Denim, Bark, Hessian and Black Mosaic and a hinged window allows the water level to be checked. There is also an option of a water resistant coating on the inside.

The taper sided, tab locked construction make the boxes extremely stable and easy to use.

These packs and other BoxMart products including bottle boxes and gift boxes are available via a website (www.boxmart.co.uk.) which allows smaller trade customers to buy in small quantities without having to pay a premium. BoxMart offer a 3 working days delivery.

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